The End of the Console War? The Silent Rise of the CTV Hegemony
The $500 Barrier is Crumbling For nearly four decades, the gatekeepers of the gaming industry have followed a rigid, hardware-centric business model. To play the latest titles, a consumer had to commit to a “box”—a PlayStation, an Xbox, or a Nintendo Switch. This created a fragmented market defined by “exclusives” and proprietary ecosystems. However, as […]
