Latin America is quietly becoming one of the most exciting frontiers in ad-supported CTV gaming, and the numbers make it impossible to ignore. The Latin America CTV advertising market is projected to grow from $18.5 billion in 2025 to $65.2 billion by 2031 — a staggering 23.4% CAGR — driven by the mass migration from linear TV to digital-first, measurable campaigns. At the center of this shift is a behavioral reality that advertisers can no longer overlook: 95% of CTV households in the region actively use AVOD services monthly, and 87% access them multiple times a week. LATAM audiences don’t just tolerate ad-supported content — they prefer it.

The device infrastructure is already in place. Mexico leads the region with 67% CTV reach among viewers, followed by Argentina and Chile at 61%, while 63% of Brazil’s online population watches CTV content daily. In just five years, 90% of households across the region now have access to digital content on their televisions — an adoption curve that took North America nearly a decade to achieve. Roku currently leads CTV device market share in LATAM with 44% share of voice, with Samsung Smart TV posting the highest quarter-over-quarter growth at +57% — a clear signal that premium smart TV hardware is accelerating into the region fast.

This is precisely the moment Gameflix.tv was built for. As the largest hyper-casual Connected TV games catalog in the world, Gameflix operates a B2B2C model built around the belief that TV operators want to keep viewers inside their familiar interface — which is why its games don’t ship as standalone apps, but integrate seamlessly as a “Game Carousel” directly into an operator’s OTT homepage or top menu. The model is frictionless by design: operators gain a new revenue stream, viewers get instant-play entertainment without an extra download, and advertisers get something genuinely new — a captive, lean-back audience on the biggest screen in the home, mid-session, with nowhere else to go.

Gameflix currently serves more than 35 TV platforms and delivers over 150 million game plays per month, with 68 million ads served monthly across web, mobile, and CTV. Its AVOD model requires no setup fee from operators — revenue is shared 50/50 from a single pre-roll ad that runs as the game loads. For LATAM operators looking to monetize without subscriber risk, it’s one of the cleanest value propositions in the market.

LATAM’s deep-rooted video culture has positioned CTV for explosive growth, with ad-supported streaming services driving high adoption rates and reshaping the media landscape across Mexico, Brazil, Argentina, and beyond. CTV advertising currently accounts for 5% of digital ad spending in the region, with projections to reach 80% of total digital ad investment within five years. The gap between where the audience already is and where the ad dollars currently flow is not a warning sign — it’s the opportunity.

Gaming is the content format uniquely positioned to capture what streaming video cannot: active attention. A viewer watching a show can look away. A player cannot. For brands seeking verified, completed engagement on the living room screen, ad-supported CTV gaming is the emerging premium inventory — and in LATAM, Gameflix.tv is building the rails it runs on.

The screen is connected. The audience is there. The game is on.